By Josh Sommers
Why are web site designers and search engine optimization experts classified as the 'used car salesmen' of the digital world? Pretty simple, for the most part 'search engine optimizers' claim that it's is difficult to take a top spot and it takes years upon years of training to do what they do. Remember, it only takes one bad apple to ruin the bunch!
What has this done? Well it isolates the customer into blindly listening to the 'expert' and makes the perceived value of the service skyrocket! I mean, how much would you pay for 'website voodoo'? Well the truth is it does take a lot of time to figure out how to improve your websites traffic and it can be confusing to a non-technical newbie!
I'm not trying to make search engine optimization sound like a waste of money, because by all means, generating business that you didn't have before is not a waste of money. In fact it can be an incredibly powerful investment! I do though want you to think about who you are working with.
Any SEO expert can optimize your site for a specific keyword but you need to look for one that encourages you to ask questions. In the car world it is similar to knowing when to change your oil, what squeak's from your breaks mean, what to do if you get a flat tire, there are just some things you 'need' to know!
So ask your SEO expert as many questions as you can, and be sure that they will answer them. You need to continue your Internet marketing campaign long after your site is optimized or you will fade like all of your other failed competitors.
So go pickup a book on Internet marketing, or jump on the web and look for some Internet marketing resources. Be a better buyer and be sure that when you do find the SEO team or guru that is right for you they beg you to ask questions. Believe me, it is in the SEO teams best interest for your site to succeed and you are an integral part of the success. If they can train you to continue the Internet marketing campaign it will make them look really good and will make your site far more valuable to you and your business!
Some quick tips for newbies: Before you build your website be sure you choose a niche. Look up 'long tail' marketing as it will be a great start to helping you choose a niche. Next focus on the keywords you want to dominate. There are tons of keyword research tools available! Lastly, be sure the platform you choose to use supports clean, web friendly URL's, and that you have the ability to personally, without having to contact your tech, have the ability to add new pages and content to your website. Remember a stale website bores Google.
If you are looking to hire a SEO coach visit the informative experts at Maui search engine optimization They will help you get started on your SEO campaign today! If you end up on Maui any time soon and need Maui movie listings check out LegalMaui.
Article Source: http://EzineArticles.com/?expert=Josh_Sommers
Tuesday, October 27, 2009
Thursday, October 22, 2009
Blogspot Google Analytics - Why You Need to Track Your Visitors
By Josh Sommers
Tracking your visitors is critical to your Blogger blogs success. You need to know how people are finding your blog, how many people are viewing each post, how many of your readers convert into customers (or ad clicks,) and how to use this gathered information to improve your traffic and conversion rates.
Google has a free tool called Google Analytics that will allow you to track almost anything that your readers and visitors do while on your Google Blogger blog. This free tool from Google is the industry standard when it comes to tracking. Don't bother with the simple traffic counters as they will not give you all the information you need. Here are some of the things you will want to keep track of:
1) Total Traffic To Your Blog
You want to keep track of how many visitors you have and what they are viewing. By keeping track of the total visits to your blog you will be able to gauge what is working and what is not. This is very important to those that are advertising or collecting names, as you already know each visitor has a value.
2) Track Conversion Rates
With Google Analytics you can keep track of specific goals. For example your blog may be setup to collect names and email addresses. Google Analytics will allow you to track what percentage of your readers give you their name and email address. You will also be able to track how your visitors found your blog (keyword, search engine, referring site or advertisement,) what page they landed on and then pinpoint the specific page that convinced them to give you their name and email (aka: a conversion.)
With this information you will be able to improve your sign-up rates in several ways. If you discover that a specific keyword sending traffic to your website has a 90% conversion rate you can work on improving your search engine rankings for that keyword. If you notice that 50% of your potential registrations leave while reading your "Terms of Service" page, you can modify that page to decrease the loss of registrations. If you see that 30% of the visitors you get from YouTube decide to convert you can focus more effort on your video marketing campaigns. There are literally hundreds of other metrics you can use to improve your conversion rates as well, but without tracking your visitors you would never discover them!
3) Track The Physical Location Of Your Visitors
If you advertise online (specifically with Google Ads) Google Analytics will be immensely valuable to you. Google can log where your visitors are physically located. First by country then drilled down from there. You may discover that 90% of your traffic is for some reason coming from a specific city in California. Based on this metric you could create a targeted advertisements for that specific location. Not only would you save money on your ad campaigns, your ads would be far more targeted to the location. On top of that, if you ever plan on hosting an event, you will know which cities will be easiest to market to.
Data is collected over time. Even if you don't know how to read it, make sense of it or improve your website from it, it is absolutely critical that you start tracking your sites visitors immediately. You will eventually need to access this priceless data.
Google has a free tool called Google Analytics that will allow you to track almost anything that your readers and visitors do while on your Google Blogger blog. This free tool from Google is the industry standard when it comes to tracking. Don't bother with the simple traffic counters as they will not give you all the information you need. Here are some of the things you will want to keep track of:
1) Total Traffic To Your Blog
You want to keep track of how many visitors you have and what they are viewing. By keeping track of the total visits to your blog you will be able to gauge what is working and what is not. This is very important to those that are advertising or collecting names, as you already know each visitor has a value.
2) Track Conversion Rates
With Google Analytics you can keep track of specific goals. For example your blog may be setup to collect names and email addresses. Google Analytics will allow you to track what percentage of your readers give you their name and email address. You will also be able to track how your visitors found your blog (keyword, search engine, referring site or advertisement,) what page they landed on and then pinpoint the specific page that convinced them to give you their name and email (aka: a conversion.)
With this information you will be able to improve your sign-up rates in several ways. If you discover that a specific keyword sending traffic to your website has a 90% conversion rate you can work on improving your search engine rankings for that keyword. If you notice that 50% of your potential registrations leave while reading your "Terms of Service" page, you can modify that page to decrease the loss of registrations. If you see that 30% of the visitors you get from YouTube decide to convert you can focus more effort on your video marketing campaigns. There are literally hundreds of other metrics you can use to improve your conversion rates as well, but without tracking your visitors you would never discover them!
3) Track The Physical Location Of Your Visitors
If you advertise online (specifically with Google Ads) Google Analytics will be immensely valuable to you. Google can log where your visitors are physically located. First by country then drilled down from there. You may discover that 90% of your traffic is for some reason coming from a specific city in California. Based on this metric you could create a targeted advertisements for that specific location. Not only would you save money on your ad campaigns, your ads would be far more targeted to the location. On top of that, if you ever plan on hosting an event, you will know which cities will be easiest to market to.
Data is collected over time. Even if you don't know how to read it, make sense of it or improve your website from it, it is absolutely critical that you start tracking your sites visitors immediately. You will eventually need to access this priceless data.
If you need help setting up, installing or configuring Google Analytics for your Blogger blog join us at TakeOnTheNet and we will show you the step by step process. You will find dozens of other Blogger Search Engine Optimization techniques as well!
Article Source: http://EzineArticles.com/?expert=Josh_Sommers
Tuesday, October 20, 2009
The Best Way to Build a Massive Stream of Traffic to Your Website
By Alex Cadens 
There are many ways to generate traffic, some paid, some free. Needless to say, I prefer using free methods although some people might have a different taste.
I particularly love the feeling of seeing a commission com in and knowing that 99.99% of the total amount of that commission is pure profit.
So maybe I do not get 10,000 visits per day to my website, but each on I get is 100% free so I probably make more money than many PPC users who at the end of the day have to give up a big chunk of their revenue to Google AdWords.
But let us focus on the main issue I want to discuss in this article: what is the best way to build a massive stream of traffic... for free.
I know that you have probably heard about different theories and strategies designed to generate free traffic, from social bookmarking to blog commenting etc, however, although many of the usually recognized free methods do offer a certain level of effectiveness, there is only one that can truly become both a huge short term and a long term source of traffic.
This often underestimated method is no other than article marketing, and I would say it is not only underestimated it is also underused because many people discard it because they tend to think that generating traffic through article marketing is too hard, and they fail to realize a couple of important details:
1.- Article marketing provides you with the highest quality traffic money can buy, only you are getting it for free.
Indeed, think for a minute the level of conversions you can reach from a visitor driven to your site from an article. This is a person who already spent a few minutes reading your article and then he or she clicked through, meaning that up to some point he or she greatly agrees with you.
This level of predisposition can hardly be achieved through a two line ad, where the visitors often clicks through just out of curiosity and each time they do your bank account is getting hammered.
What this means is that you need a lot less article traffic than you need other sort of traffic in order to get the same number of conversions.
2.- Article marketing provides you with quality one way links to your site, which is the foundation of a higher rank in the search engines and ultimately a great source of free targeted traffic.
3.- All these effects are permanent, so the more you do, the more you will get both instantly and over time.
Now, certainly if you were to pursue the benefits of article marketing by writing 20 articles a day with the goal of building a stream of traffic and 700 on way links within the year, I would certainly agree... this is too much work.
But, if you do the same by writing just one article per day, but submitting that article to 200 directories, then you would be creating around 7,000 independent sources of traffic to your site plus an equal number of one way links that would in turn help you suck a great deal of natural traffic from the search engines. Then you can really sit back and enjoy a real avalanche of traffic with just a little work.
In order to do this however, you cannot go submitting your articles to each directory on by one, because you will be 1 month older by the time you are finished submitting just one article.
I particularly love the feeling of seeing a commission com in and knowing that 99.99% of the total amount of that commission is pure profit.
So maybe I do not get 10,000 visits per day to my website, but each on I get is 100% free so I probably make more money than many PPC users who at the end of the day have to give up a big chunk of their revenue to Google AdWords.
But let us focus on the main issue I want to discuss in this article: what is the best way to build a massive stream of traffic... for free.
I know that you have probably heard about different theories and strategies designed to generate free traffic, from social bookmarking to blog commenting etc, however, although many of the usually recognized free methods do offer a certain level of effectiveness, there is only one that can truly become both a huge short term and a long term source of traffic.
This often underestimated method is no other than article marketing, and I would say it is not only underestimated it is also underused because many people discard it because they tend to think that generating traffic through article marketing is too hard, and they fail to realize a couple of important details:
1.- Article marketing provides you with the highest quality traffic money can buy, only you are getting it for free.
Indeed, think for a minute the level of conversions you can reach from a visitor driven to your site from an article. This is a person who already spent a few minutes reading your article and then he or she clicked through, meaning that up to some point he or she greatly agrees with you.
This level of predisposition can hardly be achieved through a two line ad, where the visitors often clicks through just out of curiosity and each time they do your bank account is getting hammered.
What this means is that you need a lot less article traffic than you need other sort of traffic in order to get the same number of conversions.
2.- Article marketing provides you with quality one way links to your site, which is the foundation of a higher rank in the search engines and ultimately a great source of free targeted traffic.
3.- All these effects are permanent, so the more you do, the more you will get both instantly and over time.
Now, certainly if you were to pursue the benefits of article marketing by writing 20 articles a day with the goal of building a stream of traffic and 700 on way links within the year, I would certainly agree... this is too much work.
But, if you do the same by writing just one article per day, but submitting that article to 200 directories, then you would be creating around 7,000 independent sources of traffic to your site plus an equal number of one way links that would in turn help you suck a great deal of natural traffic from the search engines. Then you can really sit back and enjoy a real avalanche of traffic with just a little work.
In order to do this however, you cannot go submitting your articles to each directory on by one, because you will be 1 month older by the time you are finished submitting just one article.
Instead, you should use an article submission software that can do this mechanical and painstaking job for you in one click, and save a ton of time and money while you get the best of both worlds: massive immediate traffic and one way links to your site.
You can watch this software in action at the Article Submitter Platinum's website and see for yourself how powerful and time saving this tool can be when it comes to traffic building. Definitely the most important investment for any marketer.
You can watch this software in action at the Article Submitter Platinum's website and see for yourself how powerful and time saving this tool can be when it comes to traffic building. Definitely the most important investment for any marketer.
Article Source: http://EzineArticles.com/?expert=Alex_Cadens
Monday, October 19, 2009
Targeted Traffic
It is important to create a targeted traffic in your effort to make a high conversion rate for your blog or website. You can research about your keywords and its influence on the search engine. Using the Google Analytics you can observe the number and the position of your traffic. And you can improve your skill in using Google Analytics to optimize your blog or website to increase the traffic and not only that in fact you can also improve your targeted traffic too. With these goals in mind you can implement your action plan on a timely manner in optimizing your blog. To make it more search e4ngine friendly and improve its position and ranking on the search engine list. Implementing this decision step by step in a coherent manner will finally achieve the goal of increasing the targeted traffic to you blog which in the end create a conversion rate. This is what differentiate your blog from other blogs. You are not alone in competing for the position, traffic volume, and high conversions rate. As a result actually in fact there are many people doing the same thing to achieve the same goal. Although they might implement different methods in achieving targeted traffic. Finally it is your ingenuity, creativity, endurance, and you desire to achieve your goal that will bring you to your goal. So having a clear goal in mind is important. And from there on you can move to improve yourself.
Sunday, October 18, 2009
5 Incredibly Important Website Traffic Tips
By Ray Baker
When it comes to the all-important issue of SEO and how to increase website traffic, you really do need an all-around approach. You must have a strategy and your SEO strategy must address from every angle possible, the issue of the things you must do to generate website traffic.
Keyword Research
Keyword research entails studying your product/service, your visitors and the popular search terms used to find the things you offer. Then using that information to select the best possible keywords for what you offer. Keyword research should ideally affect every aspect of your web site as well as how it is developed and promoted for more internet traffic. Even the domain name should be keyword-rich. The reason that keywords are so important is because these are the words that connect you with people searching for the products or services that your web site offers; they increase your website traffic. Imagine how ineffective it would be if the majority of your potential visitors use an informal name for your product while your web site uses only the formal name for the product. You and your customers would in essence be like two ships passing in the night; you would never connect with each other and you would never increase traffic to your website.
Internal SEO
Internal SEO describes every aspect of developing and adjusting your web site to make it optimal for success on the Internet and to drive website traffic. Contrary to what many believe, the foundations of your success on the search engines and in promoting your web site and in more website traffic are laid within your actual web site. A finely tuned web site has the best chances of search engine and Internet promotion success. This principle is true even down to the actual domain name for a web site. When a domain name contains effective keywords, it will always be one of the first sites listed on results pages. Other things that fall within the realm of internal SEO and that increase internet traffic are:
* Keyword-rich domain names
* Keyword-rich meta tags
* Keyword-rich page titles
* Keyword-rich page names
* Keyword rich content
External SEO
External SEO describes the activities that take place outside of your web site in order to gain optimal results in promoting your web site, improving your website traffic and finding success on the search engines. Theoretically, you should have and need to have your web site listed on the major search engines if you want the large volumes of traffic that bring profit. Currently the most important search engines are Google, Yahoo and Bing (formerly MSN). If you manage to get your web site listed in the first few pages of results on any one of these search engines, it will often be the beginning of receiving significantly increased traffic. Several things fall under the category of external SEO and that bring traffic to your website:
* Search engine submission
* Keyword research
* Link-Ins (links to content and pages on your web site)
* Articles on article repository web sites
* Social networking
* Affiliate marketing
* Social networking
Social Networking
Social networking has become so important in the promotion of web sites and in gaining targeted internet traffic that it deserves a category of its own. The amount of free website traffic that you can get from a successful social networking campaign can be potentially explosive! Social networking in itself implies exponential growth with a single friend passing contacts and recommendations on to every friend they know, and those that respond doing the same. In an ideal situation, you want a response to your campaign that takes on a life of its own and gains an unstoppable momentum. Facebook and Twitter are the two most important social networking web sites in existence. These are the places that I recommend you begin your quest for social networking success and targeted website traffic.
Myths & Mistakes
Don't waste time investing in myths. Make it a point to know SEO facts:
Many web sites offer a paid or free service where they offer to automatic submit your web site to 100s of search engines. The bots that they use can offend the search engines and get you black-listed. In addition to this, most people use only the top few search engines when searching for web sites. A targeted approach that gets results is preferable over a broad, unfocused approach that may not bring you any success at all.
Other little-known strategies for SEO include the following:
* Make sure your web site extension matches the country you are targeting
* Store your data in the country you are targeting
* A domain name that is registered for more than one year gives credibility to the site
Author and publisher Ray Baker. Ray provides SEO services, articles, tips and reviews on SEO, increasing internet traffic and related tools. He mentions many other ways to build traffic and makes specific mention at this link of a special source of website traffic tips. If you are presently focussed on traffic, you should also read this article on website traffic fundamentals.
Article Source: http://EzineArticles.com/?expert=Ray_Baker
When it comes to the all-important issue of SEO and how to increase website traffic, you really do need an all-around approach. You must have a strategy and your SEO strategy must address from every angle possible, the issue of the things you must do to generate website traffic.
Keyword Research
Keyword research entails studying your product/service, your visitors and the popular search terms used to find the things you offer. Then using that information to select the best possible keywords for what you offer. Keyword research should ideally affect every aspect of your web site as well as how it is developed and promoted for more internet traffic. Even the domain name should be keyword-rich. The reason that keywords are so important is because these are the words that connect you with people searching for the products or services that your web site offers; they increase your website traffic. Imagine how ineffective it would be if the majority of your potential visitors use an informal name for your product while your web site uses only the formal name for the product. You and your customers would in essence be like two ships passing in the night; you would never connect with each other and you would never increase traffic to your website.
Internal SEO
Internal SEO describes every aspect of developing and adjusting your web site to make it optimal for success on the Internet and to drive website traffic. Contrary to what many believe, the foundations of your success on the search engines and in promoting your web site and in more website traffic are laid within your actual web site. A finely tuned web site has the best chances of search engine and Internet promotion success. This principle is true even down to the actual domain name for a web site. When a domain name contains effective keywords, it will always be one of the first sites listed on results pages. Other things that fall within the realm of internal SEO and that increase internet traffic are:
* Keyword-rich domain names
* Keyword-rich meta tags
* Keyword-rich page titles
* Keyword-rich page names
* Keyword rich content
External SEO
External SEO describes the activities that take place outside of your web site in order to gain optimal results in promoting your web site, improving your website traffic and finding success on the search engines. Theoretically, you should have and need to have your web site listed on the major search engines if you want the large volumes of traffic that bring profit. Currently the most important search engines are Google, Yahoo and Bing (formerly MSN). If you manage to get your web site listed in the first few pages of results on any one of these search engines, it will often be the beginning of receiving significantly increased traffic. Several things fall under the category of external SEO and that bring traffic to your website:
* Search engine submission
* Keyword research
* Link-Ins (links to content and pages on your web site)
* Articles on article repository web sites
* Social networking
* Affiliate marketing
* Social networking
Social Networking
Social networking has become so important in the promotion of web sites and in gaining targeted internet traffic that it deserves a category of its own. The amount of free website traffic that you can get from a successful social networking campaign can be potentially explosive! Social networking in itself implies exponential growth with a single friend passing contacts and recommendations on to every friend they know, and those that respond doing the same. In an ideal situation, you want a response to your campaign that takes on a life of its own and gains an unstoppable momentum. Facebook and Twitter are the two most important social networking web sites in existence. These are the places that I recommend you begin your quest for social networking success and targeted website traffic.
Myths & Mistakes
Don't waste time investing in myths. Make it a point to know SEO facts:
Many web sites offer a paid or free service where they offer to automatic submit your web site to 100s of search engines. The bots that they use can offend the search engines and get you black-listed. In addition to this, most people use only the top few search engines when searching for web sites. A targeted approach that gets results is preferable over a broad, unfocused approach that may not bring you any success at all.
Other little-known strategies for SEO include the following:
* Make sure your web site extension matches the country you are targeting
* Store your data in the country you are targeting
* A domain name that is registered for more than one year gives credibility to the site
Author and publisher Ray Baker. Ray provides SEO services, articles, tips and reviews on SEO, increasing internet traffic and related tools. He mentions many other ways to build traffic and makes specific mention at this link of a special source of website traffic tips. If you are presently focussed on traffic, you should also read this article on website traffic fundamentals.
Article Source: http://EzineArticles.com/?expert=Ray_Baker
Friday, October 16, 2009
Discover How You Can Buy Website Traffic
By Dominic Anderson
One of the easiest ways to bring visitors to your site is to buy website traffic. This SEO method keeps social networking, blog commenting, and forum posting at a minimum. This allows you more time to devote on improving your product/service.
Here are two popular ways you can utilize to increase website traffic.
1. Pay Per Click engines. On Pay Per Click (PPC) engines they bring traffic directly to your website. You bid on a key words or phrases for a certain amount. The way this works is: the higher your bid, the higher your rank in search results. Every time someone clicks on your link, you pay the amount you bid. When you buy website traffic this way, be sure to do your math first. You might be paying more than you should be for people to click on your website.
2. Link building. This is the most sure-fire way to bring targeted traffic to your website. This, however, is a tedious task. That's why it's so great to have services that provide back links to your site for a certain amount of money. You don't need to do the site promotion yourself. All you have to do is add site URL/s and the keyword/s you want; the rest is up to them. You don't just buy website traffic; you also buy a top spot in search engines results page.
Remember that when buying website traffic from third parties, you are not sure about the quality and type of traffic you will get. You submit your site and the fate of your business to something that can possibly be risky. It is better to acquire authority back links for your website and improve search engine ranking naturally. Doing so will increase your page ranking on search engine results, thus directing quality traffic to your site.
To get a reliable and affordable link building service to improve search engine ranking, visit http://backlinksautomation.com NOW.
Article Source: http://EzineArticles.com/?expert=Dominic_Anderson
Wednesday, October 14, 2009
Website Traffic Generation - Press For Success With Press Releases!
By Chris Costa
A lot of people recently have entered the online business arena with the recent economic downturn, and some are just entering it for the first time and completely lost with where to start. You see all these advertising methods, get rich quick schemes, tools, guaranteed tools and other methods that are around designed for their own benefits and not for the benefits of those using these ideas and tools.
Many of the best tools available to a business owner are the ones that cost little to nothing to use, and are just forgotten because the previous scope of them may not be that which they can be today. People are just realizing that previous uses for things like announcements, press releases, and product reviews are becoming bigger in scope because people want the direct information from a company rather than second hand from blogs or other industry news sources.
Previously things like press releases and product introductions were directed towards press and media. They were rarely targeted towards the customers because it previously was the job of the press and media to deliver these bits of information directly to the consumer in a way that would make them buy the product. Now businesses have begun directly the flow of information directly to the consumer and eliminating all the middle men. This is being done because the consumer now is constantly hooked up to the internet through one way or another and having the information directly available to them is something that has proven successful.
One thing companies have to be careful of is unnecessary information. Keeping your official communications clear and concise is absolutely key in keeping them important and sought after. If you start releasing things that have nothing to with your product or service, you will find you may lose customer interest or even customers in general. The customer of today is very finicky and wants their information to be clear and to the point, they do not want to have to search through the pages to find the point they want the point delivered to them.
Some people think that laziness has contributed to this when in fact some cases might be this, but more often than not people are simple sick of being force fed irrelevant information that simply put is unnecessary and only there simply to try and sell additional things or to sway customers on something completely off topic.
Keep your information clear, and to the point, and keep it flowing. Let your customers know the ins and outs of your business and let them know often!
Costa Technologies provides a variety of Web Design and Internet Marketing Services
Chicago SEO: We help businesses just like yours design and implement successful strategies on the Internet. We can assist any company in creating a new web site presence, redesigning an existing site or developing an online marketing campaign.
Article Source: http://EzineArticles.com/?expert=Chris_Costa
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